What to expect:
Congratulations! You have taken a big step to kick off the development of your business success. You are in good hands here!
How to Prepare for Brand Excavation™
To get the most out of this process, here are a few steps you can take before our session:
✅ Reflect on Your Business Goals
Where do you see your business in 1, 5, or 10 years? Having a clear vision helps us align your brand strategy with long-term success.
✅ Identify Your Target Audience
Who do you serve? What challenges do they face? The more insight you have about your ideal customers, the better we can tailor your brand messaging.
✅ Gather Existing Branding Materials
If you have a logo, website, marketing materials, or any previous branding work, bring them along! This helps us assess what’s working and where improvements can be made.
✅ Be Ready to Dig Deep
Brand Excavation™ is a collaborative process. Be open to exploring new ideas and rethinking old assumptions about your brand’s identity and positioning.
✅ Be Open Minded to Expertise
This is important! Even if you have already settled on brand names and invested in logo ideas and purchased domain names. It's best to pivot now when better ideas are brought forward, than it is to miss out on millions in potential revenue you could lose by being stuck with a underperforming brand name.
Your To Do List:
Let's get some new ideas rolling in with a fresh perspective and outlook on the vision for the future of your brand.
To help aid in the process, we have created a custom Builder Branding Bot inside ChatGPT that will guide you through some basic questions to get your shovels sharpened.
On the Day of Our Call
Day 1: Your Brand Excavation Kickoff
Your Brand Excavation™ begins promptly at the scheduled time via Zoom (unless I’ve communicated otherwise directly).
Punctuality is essential to maintaining our schedule, as I run a highly structured and efficient process. Please ensure you’re on time to maximize the value of our session.
If you need to reschedule, kindly notify me via email at least 24 hours in advance.
Should you arrive late or miss our initial appointment, we will aim to reschedule your Brand Excavation for the next available Tuesday or Thursday, subject to my availability.
