Most construction companies are worth far less than the owner thinks, because the whole thing runs through one person. We find what a buyer would see, show you where the value is leaking, and build the brand and systems that make the business worth more whether you sell in three years or never.
Built by Scott Wise, 20 years on the construction side. 
BUILDER BRAND PE INDEX™ · SAMPLE READOUT SAMPLE Builder Branding Co. helps construction business owners increase what their company is worth by reducing owner-dependence and building the brand, positioning, and systems that make the business transferable. The free Builder Brand PE Index scores a business across five pillars a buyer weighs: positioning, pricing power, lead system, owner-dependence, and transferability.
Another private-equity solicitation in the mail. You have no idea if their number would be fair or an insult.
There's no one inside who could run it Monday if you didn't show up. The plan you assumed you had is gone.
The one person who knew your pricing walked out the door, and about half your margin walked with them.
A health scare made it real. The business is worth almost nothing if it only works when you're standing in it.
Someone in your group just exited at your numbers. You're left wondering what a buyer saw in them that you can't see in you.
Valuation firms and M&A advisors can tell you what your company is worth and what's dragging it down. Then they hand you a report and wish you luck, because they can't build the fix. Marketing agencies can build you a nicer website, but they've never opened a set of construction documents and they think branding means a logo.
We sit in the gap. We diagnose the business the way a buyer would, in the language of what actually moves the multiple, and then we build the brand, the positioning, and the systems that close the gaps. Construction only, because that focus is the whole point. The founder came up on the construction side, drafting and home design, so the advice is specific enough to act on Monday.
A 10-minute score across five pillars. Where you stand, no strings.
The reading, the interpretation, and a ranked plan for what to build. Cited findings, one interview, a Scope of Work.
Where the plan becomes real: the brand, positioning, website, and demand system that make the business run without you.
Automation shipped monthly, a monthly report, a quarterly re-score.
We built Forge, the intelligence engine behind the diagnostic, and open-sourced it. We ran it on real businesses and built the fixes. Two of them are live right now.
BRAND · WEBSITE · LIVE GV Drafting 
BRAND · WEBSITE · LIVE Reed Home Designs 
OPEN SOURCE Forge 
You're the judge, not us. If The Excavation doesn't hand you three things worth fixing, you owe nothing and you keep everything we found.
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