Builder Branding Co. Builder Branding Co.
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The Excavation™ Brand Renovation™ Systems Retainer Load-Bearing Labs™ Methodology Work About Take the free PE Index →
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BRAND + BUSINESS-MODEL DIAGNOSTICS · CONSTRUCTION ONLY

Find out what a buyer would see in your business, before a buyer does.

Free 10-minute score. Five pillars. Straight answers — no dollar figures, no sales pitch, no card. Just where your company actually stands.

100-POINT SCORE/ 5 PILLARS/ ~10 MINUTES/ NO CARD REQUIRED
BUILDER BRAND PE INDEX™ · SAMPLE READOUT LIVE
68 / 100
READINESS BAND · WARM
Solid on demand, exposed on transferability. The business runs well — but mostly through the owner.
Positioning78
Pricing power71
Lead system64
Owner-dependence41
Transferability46
01 / WHY OWNERS CALL US

Something happened. Now the question isn't leads — it's what this is all worth.

01
The letters keep coming

Another private-equity solicitation in the mail. You have no idea if their number would be fair — or an insult.

02
Your kid said no

There's no one inside who could run it Monday if you didn't show up. The plan you assumed you had is gone.

03
The estimator quit

The one person who knew your pricing walked out the door — and about half your margin walked with them.

04
The scare

A health scare made it real: the business is worth almost nothing if it only works when you're standing in it.

05
A peer sold

Someone in your group just exited at your numbers. You're left wondering what a buyer saw in them that you can't see in you.

02 / WHY THIS ISN'T A LOGO SHOP

Most branding makes you look better. Ours makes your company worth more — with or without you in the building.

A LOGO SHOP SELLS YOU
  • A prettier website and a new mark
  • More logos, more colors, more posts
  • A guess at what "looks premium"
  • Work that leaves the day it ships
WE SELL YOU
  • A straight answer on what a buyer sees
  • Pricing that holds and leads that show up
  • A punch list of what's dragging value down
  • A company that runs when you don't
03 / HOW WE KNOW

The research is done by machine. Every finding is signed by a human.

We run a large, structured research pass across your market, your reviews, your pricing, and your competitors. Then a named person reads it, checks the sourcing, and puts their name on what's true. Nothing reaches your report as fact until someone stands behind it.

Read the full verification protocol →
EVERY CLAIM IN YOUR REPORT CARRIES A TAG
◦ Client-stated

"We close about 1 in 3 bids." — what you told us. Recorded as your claim, not our conclusion.

✓ Verified [S-04]

Confirmed against a named, checkable source. The source ref sits right next to the claim.

~ AI-inferred

A machine-drawn pattern we couldn't fully confirm. Flagged as inference so you weigh it accordingly.

04 / WHAT YOU'D ACTUALLY BUY

Four rungs. You start free and only climb if it's worth it.

View The Excavation →
01FREE
PE Index™

A 10-minute, 100-point score across five pillars. Where you stand, no strings.

02$3,500+
The Excavation™

The paid dig. Cited research, one live interview, one readout, a 90-day punch list.

03$12,500+
Brand Renovation™

The build. Identity, positioning, website, and a demand system that actually runs.

04$3.5–5k/mo
Systems Retainer

Run it. One automation shipped monthly, a monthly report, and a quarterly re-score.

FREE · WEEKLY
Not ready to be scored yet? Sit in on Load-Bearing Labs™.

A live, public teardown of a real business model on stage — we find the walls holding the whole thing up, and the one that's actually the owner.

More info →
06 / THE GUARANTEE

"Three findings you'd pay to fix, or keep the report and pay nothing."

You're the judge — not us. If The Excavation doesn't hand you three things worth fixing, you owe nothing and you keep everything we found.

See how the guarantee works

Find out what a buyer would see in your business, before a buyer does.

Take the free PE Index
~10 MINUTES · NO CARD · A STRAIGHT ANSWER