PRICING · PUBLISHED IN FULL

Every price, in the open.

Start with the free PE Index. If you decide to go further, you can see each service's price and scope here before booking a call.

Take the free PE Index →

RUNG 01FREE

Builder Brand PE Index™

A 10-minute, 100-point score across five pillars. Where you stand today, and which lane you'd be in if you went further. No card, no call.

Take the free PE Index →

RUNG 02

The Excavation™ — the paid diagnostic

Core

$3,500

A first diagnostic to show where you stand.

16 ANALYSES

✓Standard cited research
✓Pricing-power teardown
✓Buyer / ICP definition
✓1 × 60-min interview
✓90-Day Punch List

RECOMMENDED

Growth

$7,500

Demand, pricing, and the capacity to deliver.

21 ANALYSES · 5 DEEP-DIVE MODULES

✓Extended research + competitor set
✓Lead-engine economics
✓Website conversion teardown
✓1 × 90-min interview
✓Prioritized punch list

Exit-Ready

$15,000

Planning to sell within three years.

24 ANALYSES · 8 DEEP-DIVE MODULES

✓Deep research + full competitor set
✓Owner-dependence map
✓Transferability / exit map
✓2 interview sessions
✓Board-ready readout deck

EVERY LANE Every lane includes the same 16-analysis baseline. Higher lanes add modules covering more questions. If you add a module later, the sections that depend on it are updated.

GUARANTEE "Three findings you'd pay to fix, or keep the report and pay nothing." · Full details →

CREDIT Your full Excavation fee credits toward a Brand Renovation started within 30 days of your readout.

RUNG 03

Brand Renovation™ — the build

Sold after an Excavation, off the readout. Your full Excavation fee credits toward the build when you start within 30 days of your readout. Legacy is offered through the Exit-Ready lane.

Launch

$12,500

Identity, positioning, and a conversion fix to your site so it says the right thing to the right buyer.

Scale

$27,500

Everything in Launch, plus a full website build and a system for bringing in the right jobs.

Legacy

EXIT-READY LANE

$45,000

The full build to make the company transferable, ready to hand off or sell.

Brand AI Integration

$18,000

We put a "brand.md" playbook into your systems so your team can use the brand consistently. The Excavation-fee credit applies only to Brand Renovation.

HOW IT'S SOLD

We scope Brand Renovation from your Excavation findings. The Scope of Work defines what gets built.

RUNG 04

Systems Retainer

One new automation shipped every month, a monthly operating report, and a quarterly re-score against your Index, so you can watch the number move. Post-build only.

$3.5–5k

PER MONTH

Start with the free PE Index.

Take the free PE Index →