Forge is a business-model optimization engine I built. It uses live market data and a 40-model analysis chain to find where value is being lost. The report recommends what to fix first, then tests those recommendations for weaknesses before you see them.
Forge is an open-source business-model optimization tool for business owners and strategists. It runs a business through a 40-model analysis chain grounded in live market research: TAM, competitive density, pricing, and customer acquisition cost. The output is an eight-section report with before-and-after model flowcharts, an implementation plan, revenue projections, and a self-attacking pressure test. It is MIT-licensed and free to install.
I was building skills inside Claude to test whether my logic held up and whether I was solving the right problem. The plugin also helped me examine where a plan could fail. After using it on my own business, I tried it on other businesses.
Forge uses live market research to examine market size, competitive density, pricing, and customer acquisition cost. That research shapes the analysis. After sixteen months of building and thirty-six releases, it produces an eight-section report.
I named it Forge because that's what it does. Heat, pressure, and repetition until only the load-bearing part is left.
Forge tests its recommendations before you commit money to a plan. It examines the strongest case for each move, the objections, and how it could fail. The report includes the following sections.
An executive summary with three proposed moves.
Your total addressable market with sources, the signals affecting your industry, competitive density, and potential opportunities.
A flowchart of how your business actually works right now, with the friction points marked.
The findings, your advantages, and the business models that could fit.
Today versus proposed, side by side, with a revenue-rewiring map showing where the money moves.
Three moves, in order, with a timeline.
Three additions that compound, each with a three-year revenue projection.
The report attacks its own plan, ranks what's most likely to break, and tells you what survives.
The report is a single file you can open in a browser, print, or share with a partner.
Meet Mechanical Magic, a pressure-washing operator in Cherokee County. Forge ran the full eight-section analysis on their business, live market data and all. You can open the exact report it produced.
Open the Mechanical Magic report →I ran Forge on GV Drafting, a residential drafting shop in Cleveland. The report identified problems with the positioning and offer. I used those findings to set the direction, then built the positioning, offer, pricing, and website. You can open the finished site.
See what got built for GV Drafting →Forge is MIT-licensed and public. You can install it, run it, fork it, and use it in your own work. I give it away so business owners can use the research themselves.
Here's the honest part. Forge shows you what's happening inside your business. It doesn't tell you what to do about it. A reading that says your offer is unclear, or that your best customers aren't the ones you're chasing, is where the work starts. Knowing what it means is a different skill. What to change, what to leave alone, who to pursue, and what to fix first, in what order. That's the judgment you're hiring when you hire me. The scan is free. The read is the work.
Forge is published under the MIT license with no license fee. Running it through Claude Code may involve subscription or usage charges, depending on your account.
An eight-section HTML report. Executive summary, market intelligence brief, current-state analysis, optimization findings. Then a proposed model, an implementation plan, compounding growth moves, and a pressure test that attacks its own recommendations.
Some technical comfort helps. It installs as a Claude Code plugin. Most owners get more value having it run for them and the findings built out.
Forge gives you a report with findings and recommendations. The Excavation adds interpretation, strategic direction, and a Scope of Work. Brand Renovation is a separate engagement to produce the assets and systems defined in that scope.
I built and use the scoring engine, research tools, reports, and sites in my own business. Forge is available for you to inspect and run.
