Forge is a business-model optimization engine I built. It pulls live market data on your industry, runs your business through a 40-model analysis chain, and hands back a report that shows where the value leaks are and what to fix first. Then it attacks its own recommendations before you ever see them, so what survives is what actually holds.
Forge is an open-source business-model optimization tool for business owners and strategists. It runs a business through a 40-model analysis chain grounded in live market research (TAM, competitive density, pricing, customer acquisition cost) and outputs an eight-section report with before-and-after model flowcharts, an implementation plan, revenue projections, and a self-attacking pressure test. It is MIT-licensed and free to install.
I was building my own skills inside Claude to pressure-test my thinking. A plugin that would tell me when my logic was soft, when I was solving the wrong problem, when the obvious move was actually the wrong one. It worked on my own business. So I pointed it at other people's.
Somewhere in there it stopped being a thinking aid and became a real instrument. It reads live market conditions, TAM, competitive density, where the pricing actually sits in your industry, what it costs to acquire a customer. Then it uses that market picture to shape the analysis instead of guessing from theory. Sixteen months of building, thirty-six releases, and now it runs an eight-section report that would cost five figures from a name-brand consulting firm.
I named it Forge because that's what it does. Heat, pressure, and repetition until only the load-bearing part is left.
Most reports tell you what to do and stop there. Forge does the harder thing. After it builds a recommendation, it turns around and attacks it, steelman, strawman, pre-mortem, so you see the failure modes before you commit money to the plan. Here's what lands in your hands.
The whole picture on one screen, three moves teased.
Your real TAM with sources, the macro signals moving your industry, how crowded the field is, and where the openings are.
A flowchart of how your business actually works right now, with the friction points marked.
What the diagnosis found, where your real edge is, and the candidate models that fit.
Today versus proposed, side by side, with a revenue-rewiring map showing where the money moves.
Three moves, sequenced, on a real timeline.
Three additions that compound, each with a three-year revenue projection.
The report attacks its own plan, ranks what's most likely to break, and tells you what survives.
It writes to a single file. Open it in a browser, print it, hand it to a partner. It looks like it came from a firm with a floor of analysts. It came from one operator and a tool.
Meet Mechanical Magic, a pressure-washing operator in Cherokee County. Forge ran the full eight-section analysis on their business, live market data and all. You can open the exact report it produced.
Open the Mechanical Magic report →Reports are one thing. Knowing what to do with what they surface is another. When I ran the intelligence on GV Drafting, a residential drafting shop in Cleveland, the reading pointed at a positioning and offer problem. So I read it, set the direction, and then built the answer: the positioning, the offer, the pricing, the site. You can click the result.
See what got built for GV Drafting →Forge is MIT-licensed and public. Install it, run it, fork it, use it in your own work. No gate, no catch. I give it away because business owners should have access to better thinking tools, and because the reading itself creates real value. If you're technical enough to run it and sharp enough to act on what it says, go build.
Here's the honest part. Forge shows you what's happening inside your business. It doesn't tell you what to do about it. A reading that says your offer is unclear or your best customers aren't the ones you're chasing is the start of the work, not the end. Knowing what it means, what to change, what to leave alone, who to pursue, and what to fix first, in what order, is a different skill. That's the judgment you're hiring when you hire me. The scan is free. The read is the work.
Yes. It's MIT-licensed and public on GitHub. Install and run it at no cost.
An eight-section HTML report: executive summary, market intelligence brief, current-state analysis, optimization findings, a proposed model, an implementation plan, compounding growth moves, and a pressure test that attacks its own recommendations.
To run it yourself, somewhat. It installs as a Claude Code plugin. Most owners get more value having it run for them and the findings built out.
The tool gives you the report. The paid work is interpreting it and building the brand, offer, and systems it recommends.
Everything I sell, I built and use first. The scoring engine, the market research, the reports, the sites. When I tell a builder their business should run on systems instead of on them, it's because mine does. Forge is the proof you can download.
