We check the sources and have a named person review the findings before they reach your report. You can see the process below.
A large, systematic pass across your market, reviews, pricing, and competitors, captured with its sources rather than summarized away.
We trace each claim to a checkable source. If we can't trace it, we flag it instead of marking it “verified”.
A named analyst reads the findings, resolves conflicts, and signs the report.
Every line in your report carries a tag so you always know its confidence: what you said, what we confirmed, what we inferred.
Each claim has a tag showing where it came from and how much confidence to place in it.
What you told us, recorded as your statement. We keep it separate from findings we verify independently.
Confirmed against a named, checkable source. The source reference sits right next to the claim so you can open it yourself.
A pattern the research suggests but we couldn't fully confirm. Flagged as inference so you weigh it as a lead, not a fact.
A named analyst signs each Excavation and stands behind the findings.
Errors-and-omissions coverage in place, the same standard you’d expect from any firm handing you advice.
How your documents are handled, stored, and destroyed, written in plain language and available on request.
Note: the Index and the Excavation are brand and demand diagnostics. They are not a valuation, appraisal, quality-of-earnings analysis, or legal, tax, or investment advice, and produce no estimate of what your business is worth.
