No "contact us for a quote." You climb the ladder one rung at a time, and you start free. Here's exactly what each rung costs and what it includes.
Take the free PE Index →A 10-minute, 100-point score across five pillars. Where you stand today — and which lane you'd be in if you went further. No card, no call.
First real diagnostic. Where you stand.
Demand, pricing, and the capacity to deliver.
Planning to sell within three years.
Sold after an Excavation, off the readout. Your full Excavation fee credits toward the build when you start within 30 days of your readout. Legacy is offered through the Exit-Ready lane.
Identity, positioning, and a conversion fix to your site so it says the right thing to the right buyer.
Everything in Launch, plus the full website build and a demand system — the machine that keeps the right jobs coming in.
The full build to make the company transferable — ready to hand off or sell.
We deploy an internal "brand.md" playbook into your systems so the brand runs the same whether or not you're in the room. Credited at $1,500/mo across a 12-month Systems Retainer — visible amortization, not a waiver.
Renovation isn't a cold-traffic purchase. It's scoped from your Excavation findings, so the build fixes what the dig actually turned up — not a generic package.
One new automation shipped every month, a monthly operating report, and a quarterly re-score against your Index — so you can watch the number move. Post-build only.
