No "contact us for a quote." You climb the ladder one rung at a time, and you start free. Here's exactly what each rung costs and what it includes.
Take the free PE Index →A 10-minute, 100-point score across five pillars. Where you stand today — and which lane you'd be in if you went further. No card, no call.
First real diagnostic. Where you stand.
Pricing-power and win-rate work.
Planning to sell within three years.
Sold after an Excavation, off the readout. Your full Excavation fee credits toward the build when you start within 30 days of your readout. Legacy is offered through the Exit-Ready lane.
Identity, positioning, and a website that says the right thing to the right buyer.
Launch plus a demand system — the machine that keeps the right jobs coming in.
The full build to make the company transferable — ready to hand off or sell.
We deploy an internal "brand.md" playbook into your systems so the brand runs the same whether or not you're in the room. Credited at $1,500/mo across a 12-month Systems Retainer — visible amortization, not a waiver.
Renovation isn't a cold-traffic purchase. It's scoped from your Excavation findings, so the build fixes what the dig actually turned up — not a generic package.
One new automation shipped every month, a monthly operating report, and a quarterly re-score against your Index — so you can watch the number move. Post-build only.
