Builder Branding Co. Builder Branding Co.
Take the free PE Index
Builder Branding Co. Builder Branding Co.
SERVICES
The Excavation™ Brand Renovation™ Systems Retainer Load-Bearing Labs™ Methodology Work About Take the free PE Index →
Take the free PE Index →
PRICING · PUBLISHED IN FULL

Every price, in the open.

No "contact us for a quote." You climb the ladder one rung at a time, and you start free. Here's exactly what each rung costs and what it includes.

Take the free PE Index
RUNG 01FREE
Builder Brand PE Index™

A 10-minute, 100-point score across five pillars. Where you stand today — and which lane you'd be in if you went further. No card, no call.

Start free →
RUNG 02

The Excavation™ — the paid diagnostic

Core
$3,500

First real diagnostic. Where you stand.

  • Standard cited research
  • 1 × 60-min interview
  • Findings readout
  • 90-Day Punch List
MOST CHOSEN
Growth
$7,500

Pricing-power and win-rate work.

  • Extended cited research
  • 1 × 90-min interview
  • Prioritized punch list
  • Pricing-power teardown
Exit-Ready
$15,000

Planning to sell within three years.

  • Deep research + competitor set
  • 2 interview sessions
  • Board-ready readout deck
  • Transferability / exit map
GUARANTEE "Three findings you'd pay to fix, or keep the report and pay nothing." · Full details →
RUNG 03

Brand Renovation™ — the build

Sold after an Excavation, off the readout. The diagnostic fee is credited if you build with us. Legacy is offered through the Exit-Ready lane.

Launch
$12,500

Identity, positioning, and a website that says the right thing to the right buyer.

Scale
$22,500

Launch plus a demand system — the machine that keeps the right jobs coming in.

Legacy
EXIT-READY LANE
$45,000

The full build to make the company transferable — ready to hand off or sell.

Brand AI Integration
$18,000

We deploy an internal "brand.md" playbook into your systems so the brand runs the same whether or not you're in the room. Credited at $1,500/mo across a 12-month Systems Retainer — visible amortization, not a waiver.

HOW IT'S SOLD

Renovation isn't a cold-traffic purchase. It's scoped from your Excavation findings, so the build fixes what the dig actually turned up — not a generic package.

RUNG 04
Systems Retainer

One new automation shipped every month, a monthly operating report, and a quarterly re-score against your Index — so you can watch the number move. Post-build only.

$3.5–5k
PER MONTH

Start at the bottom rung. It's free.

Take the free PE Index