We dig through your brand, your demand, your pricing, and your owner-dependence — cite every finding, sit down with you once, and hand you a 90-day punch list. Then you decide if it was worth it.
A structured questionnaire and a document drop. No standing meetings to schedule.
A structured pass across your market, reviews, pricing, and competitors — every finding sourced.
One working session — we pressure-test the findings with the person who actually runs it.
One session where we walk you through what's true, what's dragging value, and why.
A prioritized, plain-English list of fixes your team can start on Monday.
Pick the one that matches where your head is. If you're not sure, the free Index will point you.
No. A chatbot gives you confident guesses with nothing behind them. We run a structured research pass, then a named person reads it, checks the sourcing, and signs every finding. Each claim carries a tag — verified, client-stated, or inferred — with the source right next to it. You also get a live interview and a readout with a human who's accountable for what's in the report.
A valuation gives you a number a buyer might pay. We don't do that — and we're not allowed to imply one. The Excavation tells you what a buyer would see: the brand, demand, pricing, and owner-dependence issues that move that number, plus a punch list to fix them. Use your CPA or appraiser for the figure; use us for what's dragging it down.
Fair ask. The diagnostic ladder is new, so we won't pretend it has ten case studies it doesn't. What we do have is twenty years of shipped brand, drafting, and identity work for builders and trades — see the Work page — and a published verification protocol you can check before spending a dollar. And the guarantee puts the risk on us.
Async intake, a cited research pass, one live strategic interview, one findings readout, and a 90-Day Punch List your team can start on Monday. Every deliverable is yours to keep, guarantee or not.
About three weeks from intake to readout for Core and Growth, and about four weeks for Exit-Ready, which includes a second session and a transferability workplan.
Three findings you'd pay to fix, or keep the report and pay nothing. You're the judge — not us. If it doesn't hand you three things worth fixing, you owe nothing.
The Index tells you which Excavation lane fits — and whether you even need one yet. No dollar figures, no card, no pitch.
Take the free PE Index →
