We examine your brand, demand, pricing, and owner-dependence, then give you a 90-day punch list. Core and Growth include one interview and a findings readout. Exit-Ready includes two interviews and a findings readout.
The Excavation finds what's holding the business back and gives you a plan to fix it. You leave with a diagnosis, strategic direction, and a Scope of Work.
Your report examines market size, customer acquisition costs, pricing, automation, and hiring. It includes a three-year revenue projection with its assumptions identified. We distinguish your inputs from verified research and inference. Growth and Exit-Ready add modules that examine specific questions in more detail.
We identify what's working, what's holding you back, and what to change. That includes who to pursue, how to position your offer, what to say, and how to structure your website. You get direction for the build. The finished brand comes through Brand Renovation.
The three highest-value moves, ranked with a dollar figure on each, and the exact scope, priorities, timeline, and price to build them. This is the document that defines the Brand Renovation. Nothing gets built until it does.
A 90-Day Punch List of fixes you can start Monday, with or without us. Two live sessions, the strategic interview and the findings readout. Then the guarantee: point to three findings you'd pay to fix, or keep the report and pay nothing. You're the judge.
You leave with the findings and a plan that sets the priorities and price for fixing them. Finished brand assets, a website, and marketing systems come through Brand Renovation, after the Scope of Work defines what to build.
A structured questionnaire and a document drop. No standing meetings to schedule.
A structured pass across your market, reviews, pricing, and competitors, with every finding sourced.
A working session where we test the findings with you.
One session where we walk you through what's true, what's dragging value, and why.
A prioritized, plain-English list of fixes your team can start on Monday.
The Scope of Work sets out what to build, in what order, on what timeline, and at what price.
The final, client-approved Scope of Work determines the exact deliverables, priorities, timeline, and investment for the Brand Renovation. Nothing is built until the Scope of Work defines it.
Your Excavation fee credits 100% toward the Renovation when you start within 30 days of your readout, up to the build price. The diagnostic is free if you build with us. If you don't, the plan is still yours to take to anyone.
Choose the lane that matches what you need to decide. Start with the free Index if you're unsure.
We run a structured research pass, then a named person checks the sources and signs the findings. Each claim carries a source and a tag: verified, client-stated, or inferred. You also get a live interview and a findings readout with someone accountable for the report.
The Excavation is a brand and business-model diagnostic. It examines demand, pricing, and owner-dependence, then gives you a punch list of fixes. It doesn't estimate what your business is worth. Consult your CPA or appraiser for a valuation.
The diagnostic ladder is new. Our Work page shows twenty years of brand, drafting, and identity work for builders and trades. You can review the verification protocol before buying. The three-findings guarantee also applies.
Async intake, a cited research pass, one live strategic interview, one findings readout, and a 90-Day Punch List your team can start on Monday. Every deliverable is yours to keep, guarantee or not.
About three weeks from intake to readout for Core and Growth. Exit-Ready runs about four weeks, because it adds a second session and a transferability workplan.
If The Excavation doesn't give you three findings you'd pay to fix, you owe nothing and keep the report. You decide which findings qualify.
Start with the free Index to see where you stand and whether a paid diagnostic makes sense. You won't need a card or receive a dollar valuation.
Take the free PE Index →
