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Work / Perfection Electrical
BRAND & IDENTITY FLEET WRAP

Perfection Electrical

We built an identity and fleet wrap for this electrical and lighting contractor, so customers could recognize the business on the road.

Perfection Electrical service van with the installed wrap, on the road
◦ Installed wrap, photographed in service, never a mockup
DISCIPLINE
Identity · Fleet
AUDIENCE
Homeowners · GCs
SCOPE
Logo → Wrap → Install
STATUS
Shipped & rolling
01 / THE TRIGGER

The trucks were the ad budget. They just weren't saying anything.

A service contractor's fleet is its most-seen asset. Parked in driveways, sitting at supply houses, rolling past every competitor's job site. Perfection's vans were doing all of that with a brand that didn't register.

The brief: an identity a homeowner remembers from one drive-by. Then a wrap system that survives contact with real trucks, compound curves, door seams, ladder racks and all.

02 / WHAT WE MADE

An identity designed for service vehicles.

The lightning-bolt P works on a vehicle and a business card. We designed the wrap panel by panel for the vehicles, prepared print-ready proofs, and photographed the installed result.

Perfection Electrical logo lockup
Perfection Electrical sprinter wrap layout proof, driver side
  • →Identity system: mark, lockups, and usage rules
  • →Panel-accurate wrap layouts for the sprinter and box truck
  • →Print-ready production proofs through installed vehicles
03 / THE OUTCOME

A brand that clocks in with the crew.

The wrap shipped from design through production and install. The photographs on this page are the actual vehicles working, not renders.
✓ VERIFIED · INSTALLED & PHOTOGRAPHED
The installed wraps put the company's identity on its working fleet.
◦ THE POINT OF FLEET BRANDING

Curious what a buyer would see in your business?

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