An electrical and lighting contractor whose work was better than its brand. We built the identity, then put it on the road — where their next customer actually sees it.
◦ Installed wrap, photographed in service — not a mockup A service contractor's fleet is its most-seen asset — parked in driveways, sitting at supply houses, rolling past every competitor's job site. Perfection's vans were doing all of that with a brand that didn't register.
The brief: an identity a homeowner remembers from one drive-by, and a wrap system that survives contact with real trucks — compound curves, door seams, ladder racks and all.
The lightning-bolt P reads at highway speed and at business-card size. From the logo out: a full wrap layout engineered panel by panel for the actual vehicles, produced as print-ready proofs, then installed and photographed in service.
