A residential designer with real range and no online presence to match it. We built the brand and the site that finally showed clients what he could do, and he trusted it enough to send us the next builder in his network.
Anthony Reed designs homes people actually live in. Additions, remodels, full custom builds, floor plans, 3D visualization, construction documents. The kind of work that takes a homeowner’s vague idea and turns it into something a builder can put a shovel in the ground on.
The problem was that none of it lived anywhere a new client could find. He knew he needed a real online presence to attract clients, and like most people who are excellent at the actual craft, he didn’t know where to start. The skill was there. The way the market saw him was a decade behind it.
We built Anthony a modern, sleek site that puts his work at the center. His featured projects, Central Iowa, Grinnell, Johnson, Brooklyn, lead the page, because for a designer the work is the argument. We gave the brand a clear identity, structured the services so a homeowner or a builder immediately understands what they can hire him for, and made the whole thing feel as considered as the homes he designs.
The point was never to make him look flashy. It was to make the outside match the caliber of the inside, so a prospect trusts him with the most expensive thing they’ll ever commission before they’ve even called.
“Working with Scott Wise and Builder Branding Co. was an absolute game-changer for my business. As a residential designer, I knew I needed a strong online presence to attract new clients, but I didn’t know where to start. Scott took the time to understand my vision and transformed it into a modern, sleek Framer website that showcases my work in a way that truly stands out. His industry knowledge and attention to detail have not only boosted my brand’s visibility but also helped me connect with high-quality clients.”
— Anthony Reed, Reed Home Designs
Here’s the real proof, the kind you can’t manufacture. After we built his brand, Anthony referred another designer in his network, Gabriel at GV Drafting in Cleveland, who became one of the strongest builds we’ve shipped.
That’s what happens when the work actually lands. A client doesn’t just come back. He sends you the people whose opinion of him is on the line. A referral like that is a designer staking his own reputation on the bet that you’ll do right by his peer. Anthony made that bet, and it paid off for both of them.
Reed Home Designs is shipped and working, connecting Anthony with the higher-quality clients he was after. The next step is moving it onto the same custom-built platform we’ve since developed, the kind of hand-built system now running under GV Drafting, faster, fully owned, and engineered to grow with the business instead of renting a template.
That’s the arc for every design-side client. Get the brand and the presence right first, then keep building as the business does.
